SEO Best Practices – Link Building In 2013

What is Link Building?

Link building refers to the process of getting external websites and web pages to link to your website or a page on your website. This is one of the many tactics used in search engine optimization.

Why link building is important?

Link building is important because it is still major factor in how Google will rank your website and web pages. In 2013 the emphasis is on quality. According to Google, website administrators can improve the rank of their websites by increasing the number of high-quality sites that link to them.

5 typical and valid link building strategies

1) Get your customers to link to you

If you have partners or customers that you work with regularly that love your brand or company, you can use this to your advantage by sending out partnership badges – graphic icons that link back to your site. Alternatively you can ask them if a simple link, with the right anchor text, can be placed on their website.

Just as firms get customers wearing t-shirts with your company’s name on, links are the best way to accomplish the same feat on the web.

2) Build a company blog. Lets make it a valuable, informative and entertaining resource.

This content and link building strategy is so popular and valuable that it’s one of the few recommended personally by the engineers at Google. Blogs have the unique ability to contribute fresh material on a consistent basis, participate in conversations across the web, and earn listings and links from other blogs, including blogrolls and blog directories.

3) Create content that inspires viral sharing and natural linking

In the SEO world, this is called “linkbait.” A good example of this is the Compare the Meerkat website, Each leverages aspects of usefulness, information dissemination, or humour to create a viral effect – users who see it once want to share it with friends, and bloggers/tech-savvy webmasters who see it will often do so through links. This high quality, editorially earned votes are invaluable to building trust, authority, and rankings potential

4) Be Newsworthy.

Earning the attention of the press, bloggers and news media is an effective, time honoured way to earn links. Sometimes this is as simple as giving away something for free such as a free e-book, releasing a great new product, or stating something controversial.

5) Find directories or listings of relevant resources.

For example, try searching for forums and directory related to the subject you and your company are based. If your company is an electrical supplier or service then typical forums and customer forums may be the place to get links from.

A word of caution: links that are easy to get often carry risks when pursued aggressively and in volume. A diverse, well rounded link profile is always best.

Link building in 2013 – 5 major Does and Don’t’s

Google say “you’re more likely to have your content rank higher for keywords you’re targeting if you can get external websites to link to you.”

While this is true, from 2013 and in the years to come link building must be done with care. After the notorious Penguin and Panda updates of 2012 and more updates to come more, you must really check where your links are coming from and where to get links from.

1) Do regularly check your back links

This is important because back links, while important and crucial, could flagged as unnatural if they feature any of the following characteristics


  • Pages with highly irrelevant titles
  • Pages with hundreds of external links and little content
  • Pages with old cache dates
  • Domains with little traffic
  • Broken links
  • Duplicate content
  • Site navigation
  • Crawl availability and code validation


SEO Spyglass, part of SEO Power Suite, is one such tool that provides both paid and free tools to analyse your back links.

2) Do regularly check your back link anchor text

Do not engage in stuffing anchor texts with keywords in order to game the search engines.

It is a risky activity and there is no point to it. There is no 100% correct formula for writing anchor text but the more natural it looks the better.

Do not write back links with promotional anchor texts and commercial keywords. Such things can bring you on the radar for Google close examination.

Do use either of the following types of anchor


  • Hybrid branded anchors (“Brand name + keyword variations”)
  • Universal anchors (“here’s the link”, “link”, etc.)
  • Naked URLs (“”)


Again SEO Spyglass, part of SEO Power Suite is one such tool that can analyse your back link anchor text.

3) Do get back links from socially popular domains

Search engines from 2013 onwards may rely more on the amount and strength of social signals – tweets and retweets, Facebook likes, shares, mentions, etc.

Do analyse both your own and rivals social networks, blog and forums to see which are the most popular.越南bach-mai醫院醫師來訪/オンラインカジノとは何か?を知る/


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