Taking part in an exhibition can be exceptionally beneficial and rewarding for your business. This is an opportunity to increase your brand visibility, promote a professional image and target your potential customer base. This means that you need an award winning exhibition stand, enabling you to stand out above the other stands and really dominate your industry at events throughout the world.
There are a number of important factors that you need to take into consideration when it comes to designing an exhibition stand to ensure that you make the best decisions to really make that impact and statement and ensure that you draw people to your stand throughout the event.
The first thing you will need to do is establish your goals. Identify what you want to achieve by taking part in the exhibition. Do you want to promote a new product or service? Do you want to increase your customer base? Do you want to sell more products? Do you want to improve your brand visibility? Do you want to achieve all of this and more? Knowing what you hope to achieve is the first step to creating award winning exhibition stands that will make the statement you want to make while helping you achieve your goals moving forward.
Know your target audience. Before you can begin any design process you need to know what will and what won’t appeal to your particular audience. Bear in mind that if you are focusing on an older audience, you will want to keep your design simple and to the point, where with a younger audience, you may want to incorporate technology, tablets and other devices that they will relate to. The aim is to attract them to your booth and then keep them there so they can learn more about your company and the products and services that you provide.
Make use of the space you have available to you. Whether you have chosen a small or large stand, you want to make as much use of the available space as possible without compromising too much on floor space. If you want to welcome potential customers into your stand where they can have a look around, ensure you have enough floor space to accommodate a number of customers and team members at any given time. Consider a tower in the middle with video screens to catch the customer’s attention or focus on something minimalistic with some tables and chairs where your team can sit with potential customers and tell them more about the company and what you do.
Your award winning exhibition stand should be branded. This means showcasing your company name and logo, but also focusing on a short message that is going to grab your customer’s attention. Don’t look at long winded and full sentences, think of a few words that is going to enable your customers to immediately identify what you do and if this is something they are interested in or want to learn more about.