Building Business Networks
Business networks make the world go around and they are to be found extensively and for countless purposes. They innovate new solutions, produce goods and services, build capital, educate, invest, recruit, forms alliances and much more. They all are reciprocal and have one thing in common: people and word of mouth be it in spoken or written form. Successful long-term networks are always based on mutual trust, confidence and ability to create business opportunities with a win-win attitude.
People that want to mingle are proactively seeking for fresh ideas, solutions and expertise in order to introduce new technological gains, fulfill unmet demand or e.g. develop sustainable business practices in an ever-changing environment. Their personalities are open-minded, engaged and their visionary approach allocate space for new ideas bringing forward entirely new concepts that can be fun to implement and that produce results (for an overall improved business environment).
Business fair “Företagsmässan SAK”
SAK (Swedish Business and Career Network) is the largest business community network with LinkedIn, Sweden. Their annual pop-up B-to-B business fair, promoted over Facebook, is organized in 10 cities and designed to meet the needs of both new and established business enterprises that want to strengthen their brands and take new business initiatives.
This well-organized event in Malmö attracted 83 exhibitors and 900 visitors this year. The concept that SAK has put up is most appealing due to its (cost) effectiveness limiting the time for mingling to 4 hours including breakfast. The “mingling zone” and lecture forum provide for a compact arena where participants can exchange thoughts, enquire and make proposals, take part in contests, try-outs as well as special offers. The presentations covered three practical topics giving valuable hints to the audience: “How To Manage The Press, TV and Radio”, “10 Tips on Effective Personal Presentation” and “New Features on MS Office”.