Tales From the Online Marketing Crypt

Tales from the Online Marketing Crypt – Vol. 9

Your Website May Be Under-Performing Because It’s Underpaid

During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so.

Heck, I could have written that post myself!

And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”

Ah yes, the money objection is a big one. And a valid one too! So valid that it’s something every parent has said to us when we were kids, right?

I remember one summer I desperately wanted to get a pair of those beautiful black riding boots, the kind you see on equestrian shows on TV.

Of course, I had no idea how much they cost, but I knew I had to have them so I could fit in with the “in” crowd in school. I mean, this was important stuff!

My Mom and I went to the local Co-op to find my precious boots and once my Mom saw the price tag, I got the sage wisdom that I’m sure we’ve all heard:

“Money doesn’t grow on trees.”

So, she bought a cheap pair of fake rubber boots. And sure enough, the black dye rubbed off soon after, showing just how cheap they were. They were completely useless in achieving my desired outcome of becoming a member of the esteemed “in” crowd at school.

As a result of hearing that age-old wisdom many times after the devastating boot debacle, I became quite miserly as an adult myself. I’m quite positive my kids have heard that same chant numerous times. (Sorry kids!)

It wasn’t until I married my first husband that I realized there was another way of looking at cheap.

One of our first major purchases was the new and exciting, albeit now extinct, VCR (that’s a Video Tape Recorder for you young’uns). I remember heading to the electronics department in our local Gosling’s store in downtown Abbotsford.

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